KYLIE'S AUDIENCE
This is an international community of people who value humanity, beauty and attention to detail. With emotion-led travel content that always includes in-depth interviews with locals about society, love, happiness and kindness, Kylie's audience is well-travelled, highly educated and seeking conversations of cultural depth from a positive perspective. Watch times indicate that they are highly responsive to short and long form content. Her viewers on YouTube are an equal split between male and female, with a slight variation of 10% depending on the topic. Her subscriber audience ranges from 13-64 years of age, with the strongest demographic being 18-34. Both genders and all ages show consistently high engagement with her poetry and cinematic cooking content - this is an audience that appreciates high quality production, aspirational lifestyle subjects, intellectual depth and attention to detail, with particular appreciation for all things that celebrate the Italian dolce vita philosophy of living. Her audience is truly international, largely due to her TV shows on NatGeo and Discovery airing across Europe, Asia, Australia and North and South America, as well as her diverse travel web content, for which she has filmed in over 25 countries. Despite being Australian, her highest viewing territory is the United States, irrespective of subject matter. As a solo filmmaker who has lived alone in multiple foreign speaking countries and taught herself filming, editing, languages and succeeded in making TV shows alone, Kylie is an individual who inspires people of all backgrounds to pursue their dream and believe in the good in the world. This is a community with high sensitivity to humanitarian issues, beauty in art, joy in small moments and kindness in strangers.
